Reimagining an Innovation Center to Tell a Stronger Brand Story
Storytelling & Activation
Transforming a customer experience hub into a memorable space that builds connections, educates, and showcases brand value.
The client is a protective packaging company solving business challenges with innovative, progressive, and sustainable packaging solutions. Scribble & Spark partnered with them to reimagine their innovation center—turning it into an immersive, memorable space that communicates their brand story and enables sales associates to connect meaningfully with customers, investors, and executives.
INDUSTRY
Industrial Manufacturing
SERVICES
From Product Showcase to Brand Experience
The client’s innovation center was designed to highlight products and solutions but lacked a cohesive experience that tied back to the brand’s values and vision. They wanted a partner to create an intentional, engaging space that would both educate and inspire visitors while equipping sales associates with a stronger storytelling platform.
Brand and voice strategy
Experiential space design
Storytelling design
Delivery advisory
Turning Strategy into a Walkable Experience
Scribble & Spark developed a design strategy for the innovation center that included 3D CAD renderings to help the executive team visualize the space, a guided tour design with intentional flow and story touchpoints, and physical exhibits that brought the brand’s products and services to life. Upon design strategy approval, Scribble & Spark worked with the client’s general contractor and a team of craftsmen to build the space and bring it to life. The result was a carefully curated experience that blended interior space design with storytelling.
Memorable Connections Built from Story-Driven Design
The reimagined innovation center has become a point of pride for the company, serving as a destination for customers, investors, and executives. Sales associates now have a clear framework for delivering a consistent brand story, leading to more engaging and meaningful conversations. Visitors leave with a deeper understanding of the company’s ability to partner with them in solving business challenges—strengthening trust and building long-term relationships.
